We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media… thinking about the word of mouth generated on social networks as a form of content that must be earned.
We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media… thinking about the word of mouth generated on social networks as a form of content that must be earned.