Purpose marketing is a way for individuals and organizations to look past the services and programs they offer and look at the purpose they are serving for their audiences. It offers a different way to segment the world that focuses not on who the audience is but what they need.
This free 60-minute online seminar, offered on-demand as part of the NAS Open Academy, will explore purpose marketing from the perspective of nonprofit arts and culture organizations.
The online seminar will help you:
- Frame the value of your work in a new way
- Understand how your work maps onto the “jobs” your customers need filled
