nas logo


Business of Arts and Culture™
Building Evaluation Capacity
Digital Strategies
Extending Your Reach
Strategic Governance
Leading Innovation
Managing People
Strategic Marketing


Arts & Culture Strategy
on Coursera »

Join colleagues around the world to develop your leadership skills and cultivate your knowledge of the field. Learn at your own pace, for free. Enroll today »

Creative Community Launchpad »

Bainbridge Island, WA | March 17-20, 2016
Fellows attend a three-day in-person feedback session where they present their project pitch to national funders and leaders in the field of creative placemaking and receive feedback.

Executive Program in Arts & Culture Strategy »

University of Pennsylvania
Philadelphia, PA | March 2-5, 2016

Students will meet their colleagues, learn about key concepts such as negotiation, decision-making and human-centered design and meet the NAS & Penn teaching teams.



image1   image2   image3

Digital Strategies

Do you have a vision for a digitally-enabled organization? Or are you chasing a collection of tactics? At Digital Strategies, you will learn to integrate digital marketing, social media and digital program initiatives to better advance your mission and deliver organizational results. With colleagues from across the country, you will debate real-world cases and strategies to better understand digital culture and the opportunities in the arts and cultural sector. Working with your own team, you will examine your current social media and digital initiatives, explore ways to set them on a stronger course and discover new ways to use digital technologies to create a deeply engaged community of patrons and donors.


Seminar Director

How you will benefit

In this seminar, you will explore a strategic approach for setting objectives, developing plans, creating programs and tracking results for audience-facing digital initiatives (digital marketing, social media and digital programs). Digital Strategies will give you new tools to:

  • Understand how cultural organizations are using digital programs and marketing to advance their missions so that you can employ these tools in your own work
  • Design digital initiatives to attract new patrons and donors, strengthen existing relationships and enhance the customer experience your organization provides
  • Tackle the financial, organizational and cultural constraints that often trip up new digital ideas
  • Leverage digital marketing and programs to drive results in development, membership, visitor experience, marketing and communications and public access to your programs
  • Assess the benefits, risks and costs of digital initiatives so that you can better budget and measure results

What to expect

This two-day seminar engages your team in class discussions, team-based activities and case studies to help your team develop objectives, strategies and tactics for digital marketing and technology-enabled programs. Attending Digital Strategies provides an opportunity to build a common vision across departments, executives and staff — from technology superstars to novices. See a detailed description of the seminar sessions »

Who should attend

Effective digital initiatives require much more than the tactical execution of today’s leading social media technologies.  They require strategic direction from senior-level management and integration with the core functional areas of programming, visitor experience, development, marketing, communications and customer service.  Digital Strategies is designed for teams of senior managers who may or may not be familiar with today’s latest technologies. We recommend that you consider a senior-level team of three or more for this seminar that includes: 

  • Your senior-level program, management and board leadership
  • The directors of your marketing, development and outreach teams



This seminar is not currently scheduled for open enrollment.

Sign up for seminar updates »


Name your tuition for this seminar. Learn more »


Travel Support

Travel support of up to $325 per person is available for this seminar. Learn more »

Contact us

To learn more about this seminar, contact Fielding Grasty.


Copyright © 2015 National Arts Strategies

Terms of Use for Online Services | Privacy Policy | Copyright Policy | Community Guidelines