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Business of Arts and Culture™
Building Evaluation Capacity
Digital Strategies
Extending Your Reach
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Strategy

Upcoming Opportunities


Executive Diploma in Arts & Culture Strategy

September 2014

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Leading Innovation in Arts & Culture

AVAILABLE ON COURSERA

September 2014

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The Chief Executive Program

The Summit at Sundance

November 2-5, 2014

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Digital Strategies

Do you have a vision for a digitally-enabled organization? Or are you chasing a collection of tactics? At Digital Strategies, you will learn to integrate digital marketing, social media and digital program initiatives to better advance your mission and deliver organizational results. With colleagues from across the country, you will debate real-world cases and strategies to better understand digital culture and the opportunities in the arts and cultural sector. Working with your own team, you will examine your current social media and digital initiatives, explore ways to set them on a stronger course and discover new ways to use digital technologies to create a deeply engaged community of patrons and donors.

Faculty


Seminar Director


How you will benefit

In this seminar, you will explore a strategic approach for setting objectives, developing plans, creating programs and tracking results for audience-facing digital initiatives (digital marketing, social media and digital programs). Digital Strategies will give you new tools to:

  • Understand how cultural organizations are using digital programs and marketing to advance their missions so that you can employ these tools in your own work
  • Design digital initiatives to attract new patrons and donors, strengthen existing relationships and enhance the customer experience your organization provides
  • Tackle the financial, organizational and cultural constraints that often trip up new digital ideas
  • Leverage digital marketing and programs to drive results in development, membership, visitor experience, marketing and communications and public access to your programs
  • Assess the benefits, risks and costs of digital initiatives so that you can better budget and measure results


What to expect

This two-day seminar engages your team in class discussions, team-based activities and case studies to help your team develop objectives, strategies and tactics for digital marketing and technology-enabled programs. Attending Digital Strategies provides an opportunity to build a common vision across departments, executives and staff — from technology superstars to novices. See a detailed description of the seminar sessions »

Who should attend

Effective digital initiatives require much more than the tactical execution of today’s leading social media technologies.  They require strategic direction from senior-level management and integration with the core functional areas of programming, visitor experience, development, marketing, communications and customer service.  Digital Strategies is designed for teams of senior managers who may or may not be familiar with today’s latest technologies. We recommend that you consider a senior-level team of three or more for this seminar that includes: 

  • Your senior-level program, management and board leadership
  • The directors of your marketing, development and outreach teams

 


 

This seminar is not currently scheduled for open enrollment.

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Pricing

Name your tuition for this seminar. Learn more »

 

Travel Support

Travel support of up to $325 per person is available for this seminar. Learn more »


Contact us

To learn more about this seminar, contact Fielding Grasty.

 

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Contact us

2000 Duke Street
Suite 115
Alexandria, VA 22314

571-482-5789
info@artstrategies.org

The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.

 

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