Michael Norton is an Assistant Professor of Business
Administration in the Marketing Unit at the Harvard
Business School. In his research, Professor Norton
focuses on consumer behavior, consumer psychology,
decision-making, valuation, and marketing strategy.
His recent research includes explorations of the unique
challenges of marketing “experience goods”
(products and services that can only be fully appreciated
through direct experience) in domains ranging from
fine cuisine to online dating, as well as research
in social or “conscience” marketing, including
projects that explore the triggers for and consequences
of charitable giving. His work has been published
in journals including the Journal of Interactive
Marketing, Science, and the Harvard
Business Review. At HBS, he teaches the first-year
MBA course in marketing. Prior to joining HBS, Professor
Norton was a Fellow at the MIT Media Lab and MIT’s
Sloan School of Management, where he taught Marketing
Management to both undergraduate and graduate students.
Professor Norton holds a B.A. in Psychology and English
from Williams College and a Ph.D. in Psychology from
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