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Michael Norton, Ph.D.

Harvard Business School

Michael Norton is an Assistant Professor of Business Administration in the Marketing Unit at the Harvard Business School. In his research, Professor Norton focuses on consumer behavior, consumer psychology,  decision-making, valuation, and marketing strategy. His recent research includes explorations of the unique challenges of marketing “experience goods” (products and services that can only be fully appreciated through direct experience) in domains ranging from fine cuisine to online dating, as well as research in social or “conscience” marketing, including projects that explore the triggers for and consequences of charitable giving. His work has been published in journals including the Journal of Interactive Marketing, Science, and the Harvard Business Review. At HBS, he teaches the first-year MBA course in marketing. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management, where he taught Marketing Management to both undergraduate and graduate students. Professor Norton holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University.

Faculty for Strategic Marketing, 2005 - 2010


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