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Executive Program in Arts & Culture Strategy

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The Chief Executive Program

University of Michigan
Ross School of Business

May 3-7, 2015
Ann Arbor, MI
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Steve Hoeffler, Ph.D.

Owen Graduate School of Management, Vanderbilt University

Steve Hoeffler is an Associate Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University. He is an expert in consumer products marketing, brand management and consumer behavior, and teaches marketing management. Among his current research interests are the marketing of "really new" (novel) products, the development of consumer preferences and the advantages of strong brands. Professor Hoeffler's research has appeared in such journals as Journal of Consumer Psychology, Journal of Product Innovation Management and Journal of Marketing Research. He previously taught at Kenan-Flagler Business School at the University of North Carolina at Chapel Hill in addition to extensive experience working for NCR/AT&T and consulting for Procter and Gamble, IBM and Fujitsu. Professor Hoeffler holds a Ph.D from Duke University, Fuqua School of Business and an M.B.A. from University of California, Davis.

Faculty for Talk with an Expert: Balancing Program Choices and Reputation


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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.


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