nas logo
 


ABOUT US

Contact us
News + Updates
The NAS Team
Board
Faculty
Evaluation
Participant Stories
Partners

Upcoming Opportunities


Executive Diploma in Arts & Culture Strategy

September 2014

Learn more »


Leading Innovation in Arts & Culture

AVAILABLE ON COURSERA

September 2014

Learn more »


The Chief Executive Program

The Summit at Sundance

November 2-5, 2014

Learn more »

See all scheduled events »
Get program updates »

 


 
image1   image2   image3

Steve Hoeffler, Ph.D.

Owen Graduate School of Management, Vanderbilt University

Steve Hoeffler is an Associate Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University. He is an expert in consumer products marketing, brand management and consumer behavior, and teaches marketing management. Among his current research interests are the marketing of "really new" (novel) products, the development of consumer preferences and the advantages of strong brands. Professor Hoeffler's research has appeared in such journals as Journal of Consumer Psychology, Journal of Product Innovation Management and Journal of Marketing Research. He previously taught at Kenan-Flagler Business School at the University of North Carolina at Chapel Hill in addition to extensive experience working for NCR/AT&T and consulting for Procter and Gamble, IBM and Fujitsu. Professor Hoeffler holds a Ph.D from Duke University, Fuqua School of Business and an M.B.A. from University of California, Davis.

Faculty for Talk with an Expert: Balancing Program Choices and Reputation

 

Get content and program updatesFollow NAS on LinkedInBecome a fan of NAS on FacebookFollow @ArtStrategies on TwitterDownload our videos on iTunesSee our Pins

Contact us

2000 Duke Street
Suite 115
Alexandria, VA 22314

571-482-5789
info@artstrategies.org

The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.

 

Copyright © 2014 National Arts Strategies