Jill Avery is an assistant professor at Simmons College where she teaches marketing management, brand management, marketing communications and consumer behavior. She holds a DBA from Harvard Business School, an MBA from the Wharton School, and a BA from the University of Pennsylvania. Professor Avery’s research focuses on brand management and customer relationship management issues. Her work has been published in the Journal of Consumer Research, Harvard Business Review and MIT Sloan Management Review. Her branding insights have been cited in Advertising Age, TheEconomist, TheNew York Times and Business Week.
Prior to her academic career, Professor Avery spent nine years in brand management, managing brands for Gillette, Braun, Samuel Adams and AT&T, and spent three years on the agency side, managing consumer promotions for Pepsi, General Foods, Bristol-Myers and Citibank. She works with non-profit organizations, including the Museum of Fine Arts, Boston, where she serves as the vice chairman of the Board of Overseers.
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