Julián Villanueva is head of IESE Business School's Department of Marketing. His areas of specialization include market research, models of customer lifetime value and customer equity, database marketing and e-commerce.
The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.
